Incite Expands Qual Team

In London, strategic consultancy Incite has expanded its team with the appointment of a new Principal, Beth Williams and two new Associates, Jenni Welling and Jon Watts. All three will be working with the company's growing list of qualitative clients.

Williams joins from Hill & Knowlton where she worked as Research and Insights Director. Prior to that, she was a Research Director at Synovate. She has over ten years' experience in branding, shopper, segmentation, customer satisfaction and new product development for global clients.

Welling previously worked as a Research Manager for RDSi in FMCG, retail, media, finance and pharma/medical, and brings skills in ethnographics and immersion techniques to the qualitative practice.

Formerly of Rosenblatt Research, Watts has experience in brand and product positioning, innovation, communication and creative development. His qualitative skills include extended creativity and co-creation groups, online communities, crowd sourcing and social media analysis, both in the UK and internationally.

MD Roger Banks says of the appointments: 'Incite has grown exceptionally over recent years. Three such talented and experienced researchers will further boost our offer to clients and add to our qualitative skills. We are delighted to continue to attract top research talent like Beth, Jon and Jenni. They bring honed technical abilities, sector knowledge and a passion for the link between consumer insights and brand growth.'

Incite was founded in 2000, employs 38 people and is online at www.incite.ws .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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