MirriAd Launches Product Placement Measure

In London, digital product placement specialist MirriAd has announced enhanced functionality for its placement and analysis platform, intended to decrease an advertiser's financial exposure before and during campaigns.

MirriAd says its technology now ensures that videos are seamlessly placed, in context and completely measurable immediately at the point of placement. Clients will benefit from 'very accurate measurement and tracking data on every placement executed for each brand by instance.'

Data available on demand will include: exposure duration, position, size, level of integration and orientation to the camera. The company says its ZoneSense technology will deliver analytics to give clients 'confidence in committing to a campaign, in advance of that campaign' and will 'accurately predict and reported pre and post-campaign as proof of performance.' MirriAd will also offer eye-tracking.

CEO Mark Popkiewicz comments: 'We have already revolutionized how product placement manifests itself in the digital world. We have expanded our digital product placement offering from being scalable, controllable and integrated to now being targeted and highly measurable.'

The company was formed in 2007 and is headquartered in London with offices in New York and Mumbai. Web site: www.mirriad.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.