STRATMARK Hires Former Merkle Analytics Manager

US-based STRATMARK, which offers direct marketing services for non-profit clients, has appointed former Merkle exec George Zhang as a VP charged with developing its new analytics offerings.

In his former role as Senior Analytics Manager at customer relationship marketing agency Merkle, Zhang worked in the Quantitative Marketing Group.

At STRATMARK, he will draw on experience of data modeling and predictive analytics, to help clients mine their data to drive more effective fundraising campaigns.

President Tim Kersten comments: 'George brings a wealth of knowledge from his years of experience and success for many high profile non-profit organizations. We are delighted to have him on staff as we continue to expand our analytic capabilities, which are the driving force behind the fundraising campaigns we have developed for our clients.'

Web site: www.stratmark.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.