Mullen Hires Leader for Digital Practice

Full service marcoms agency Mullen has hired former Forrester Research analyst Sean Corcoran as Senior Vice President, Director of Digital Media and Social Influence, leading its digital and social media practice.

Headquartered in Boston, Massachusetts, Mullen offers a range of integrated services from creative to digital marketing, PR and social influence, to media planning/buying, and performance analytics.

Corcoran joins from Forrester, where for the last three years he served as Senior Analyst for Interactive Marketing, focusing on the impact of social media and other emerging technologies. Prior to this, he spent more than eight years at Carat as Integrated Account Director, responsible for both digital and traditional media, as well as other services such as creative, search and CRM. Earlier, he worked as an Online Marketing specialist for natural products firm MotherNature.com.

At Mullen, Corcoran will lead the digital and social media practice within the agency's mediahub group, which provides a full range of media planning and buying services. He will also be a strategic resource for integrated teams that include creative and social media practitioners across all agency disciplines.

Chief Media Officer John Moore comments: 'Sean's Forrester background makes him a unique asset and embeds in Mullen one of the preeminent thinkers in a space that is keeping CMOs up at night. We look forward to him creating a new vision and helping our clients navigate critically important channels like social, mobile and gaming, to name just a few.'

Web site: www.mullen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.