TNS Names Wynberg CEO of Qual

In the UK, TNS has appointed Rebecca Wynberg as CEO of its qualitative business. She returns to Kantar to take up her new role in January.

Wynberg was a founding partner of Sadek Wynberg, which she sold to Kantar in 2003, taking up the role of CEO of Millward Brown's UK qualitative arm in the process. Before founding the firm, she was MD of The Research Business for more than eleven years. More recently, she has been running her own firm Wy Consulting, through which she has worked with Unilever to raise the standard of qual work carried out on its behalf through a global training and accreditation programme.

In her new role, Wynberg will work with Luc Rens, and with Kristin Sharp, who recently joined TNS as COO of Qualitative from Ipsos' US qual division Understanding UnLtd.

TNS CEO Eric Salama comments: 'Rebecca is one of the outstanding qualitative practitioners of our generation. She is passionate about her work and I am confident that she will form an extraordinary team with our existing qualitative specialists.'

Web site: www.tnsglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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