IAB Adds Research to Doty's Role

In New York, the Interactive Advertising Bureau (IAB) has promoted David Doty to the position of EVP and Chief Marketing Officer, responsible for overseeing research as well as the firm's marketing and events.

Doty joined the IAB in 2007, and most recently served as SVP and CMO. Prior to this, he spent nearly seven years at management consultancy Booz Allen Hamilton as Director of Marketing, and eleven as Communications Consultant at government agency Maison de la France. Earlier, he worked at Hearst Magazines as New Magazines Development Editor, and as Editorial Director of Flatiron Communications and of East West Network.

In his new role, reporting to IAB President and CEO Randall Rothenberg, Doty will continue to be responsible for the organization's industry-wide brand marketing-related activities, but will now also oversee its market research programs.

Rothenberg comments: 'David's experience in working with government entities and similar stakeholders outside the U.S., his command of several languages, and his natural diplomatic skills position him perfectly for this new, vital role. In addition, his experience, insights and drive will be invaluable when it comes to leading mission-driven industry initiatives in the ever-critical brand marketing and research arenas.'

Web site: www.iab.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.