Consumer and sensory specialist MMR Research is expanding into Asia, with the opening of an office in Singapore, where it has appointed former TNS sector CEO Clive Little to lead the operation; and a Sensory Science Centre in Shanghai.

Oxfordshire-based MMR, which also has offices in New York and London, provides clients in the food, drink and personal care sectors with sensory research, product testing, NPD and emotion-based research.

Little (pictured) joins with more than 27 years’ market research agency experience, including thirteen spent in Asia. Most recently at TNS, he served as CEO - Sectors, Expertise and Strategic Development across Asia Pacific, the Middle East and Africa, prior to which he was Regional Director for Hong Kong and Singapore. Earlier, he held several senior leadership positions at NFO Asia Pacific and Indonesia.

Mat Lintern, MMR MD, comments: ‘Many of our clients are focusing on expanding into Asia, which represents a huge but challenging market for food, drink and personal care brands. With the opening of our Asian operation, and the leadership of Clive Little, we are able to become a truly global partner for our multinational clients.’

Web site: www.mmr-research.com .

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