Kelton Hires for Chicago Presence

New York-based market research and strategy consultancy Kelton has announced the appointment of Laura DeWitt as Senior Vice President, Qualitative Research, with responsibility for the company's first presence in Chicago.

From Chicago DeWitt will collaborate with the company's existing offices in Los Angeles, New York City, San Francisco and Minneapolis on Kelton's signature 'visually intensive' qualitative research.

In twelve years of consulting, DeWitt has worked in international strategic research using ethnographic, and hybrid qual/quant methodologies. She has also worked both agency and client side for companies such as the Maya Group, Brandimage (formerly laga), Kraft Foods, The Quaker Oats Company, UNext.com (University of Chicago) and Leo Burnett. She is a RIVA-certified master moderator and visual research strategist and her expertise is in packaging and design.

Kelton can be found online at www.keltonresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.