Mvix Launches Real-Time Tracker

In the US, communications and networking company Mvix has announced the launch of an end-to-end proximity system MvixAir. The new tool allows communication of information, special offers, product discounts or research stimuli via mobile phones at any relevant location.

The system integrates audio-visual, short range radio signals, Bluetooth and wireless data transfer to provide geographically specific customer interaction. A broad range of stimuli and other content can be sent to the audience, from a discount coupon to a video clip, prize draw, public service announcement or a link to a web site. Its main applications are in marketing, market research, and crowd monitoring and traffic analysis.

The system locates, tracks and translates radio signals into information over public air waves providing real-time footfall information such as heat maps.

Marcus Sattler, VP Product Development at Mvix said: 'MvixAir is an organic extension to our digital signage platform. Now we are able to offer a complete 360-degree communication and monitoring platform to our clients - ranging from dynamic display-based systems to over-the-air proximity communication systems. With additional of this mobile communication solution to our product line, our clients will now have a deeper market penetration - at incredible low cost.'

Mvix is headquartered in the US with offices in France and India, and is online at www.mvixair.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.