33Across Buys Online User Intent Analyst Tynt

US-based 33Across - which uses proprietary technology to build a unique 'brand graph' for each of its clients - has acquired Tynt Multimedia, whose tools analyze user intent and interest data for more than 500,000 web sites. Terms of the deal were not disclosed.

Tynt's tools capture users' interests and social interactions in what the firm calls an 'interest graph', which provides measurements of consumer intent and enables publishers to customize their content to deliver targeted communications.

33Across says the acquisition provides it with the largest such graph in the world, reaching more than 1.25 billion users, compared with Google's 1 billion and Facebook's 800 million users.

Following its sale, Tynt's 500,000 publishers will be able to use 33Across' brand graph to glean intelligence and understand social media activity, interests and loyalty around their brands.

Tynt is headquartered in the San Francisco Bay Area, with offices in New York, Calgary, and Salt Lake City. All its employees, including its senior leadership team, will join 33Across, which also has offices in New York and San Francisco, as well as in Sunnyvale, Los Angeles, Chicago, Boston, Detroit, Atlanta, and Washington DC.

Eric Wheeler, CEO of 33Across, comments: 'The objects we read, watch, recommend, and purchase are being accelerated through personal networks via social influence. This acquisition is about the technology, tools, and real-time predictive systems that enable the biggest publishing and marketing brands in the world to connect their content and products into the social graph.'

Web sites: www.33across.com and www.tynt.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.