ShopperTrak Promotes for European CEO Role

Retail and mall foot-traffic counting specialist ShopperTrak Corporation has boosted its planned expansion in Europe with the appointment of a European CEO. Former company COO Todd Starcevich moves from the Chicago headquarters.

ShopperTrak offers a managed people-counting solution for retail environments, followed up with analytics, helping clients to calculate sales opportunities and conversion rates; compare store performance locally, regionally or nationally; determine marketing campaign effectiveness and improve labour scheduling.

The firm acquired UK-based RCT Analytics in 2011 for an undisclosed sum, establishing a new European office outside London, with staff located in Germany, France and Dubai, and plans to open in Latin America and China.

Starcevich joined the company in 2006 and worked in project management and implementation roles prior to being appointed COO in 2008. Before joining, he was a business manager for the speciality retail division of Border Group, having earlier worked in marketing, corporate sponsorship and game day operations for the Detroit Lions Football Organization.

Web site: www.shoppertrak.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.