Pearltrees Raises EUR 5m to Expand 'Interest Graph'

In France, Pearltrees - which provides an interface for finding, sharing and analyzing web content - has raised EUR 5 million ($6.7m) in new funding, which will be used to scale its 'interest graph' product.

Launched in December 2009, Paris-based Pearltrees enables users to make social connections based on shared interests such as news, the arts, entertainment and sciences. The system produces data which can be used by marketers to provide insight into 'the consumer mind'.

The basic unit of Pearltrees' service is the 'pearl', which is basically a visual bookmark. Users can assemble these pearls into trees based around a topic. Pearltrees uses that data to determine how different topics and bookmarks are related, and to enable users to find new pearls related to whatever topic they're exploring through its 'related interests' button.

The latest round of funding was led by former investor The Group Accueil, bringing the total raised to date, to around EUR 11.6 million.

Web site: www.pearltrees.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.