German Campaign Promotes MR Participation

Four German associations are backing a new radio ad campaign to promote the public's participation in market and social research surveys.

The Market and Social Research Initiative eV (IMSF) is backed by ADM - the Association of German Market and Social Research Institutes; ASI - the Consortium of Social Science Institutes; BVM - the Professional Association of German Market and Social Researchers; and the recently formed online research society, DGOF.

Six themes will be used, in a campaign running in March and April via both public and private broadcasters. The slots stress the importance of participation in both social and market research; their role in guiding decisions that affect citizens and consumers; and the anonymous, non-sales-oriented nature of 'serious scientific' research, guaranteeing privacy and distinguishing it from advertising and sales approaches.

The campaign is supported by the radio headquarters of ARD Werbung Sales & Services (AS & S) and Radio Marketing Services (RMS), and the ads can also be heard via the web site at www.deutsche-marktforscher.de .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.