In the US, social media software and analytics company Mzinga and social CRM specialist ISM have teamed up to deliver a new service, to be known as Social Customer Experience.

The new venture will be conducted over Mzinga’s OmniSocial platform using ISM’s Social CRM solutions, and will allow clients access to custom online communities so as to listen to their markets, obtain client feedback, and share information with their customers in a cost effective way. Marketers will get the benefit of using OmniSocial in combination with ISM’s CRM expertise concerning customer relationships, support and loyalty.

Barton Goldenberg, President of ISM says his firm’s mission is ‘to help clients capture and sustain lifetime customers through proven, time-tested business strategies’, via customer intelligence including views, preferences and recommendations from social media. He comments: ‘We are excited to work with Mzinga to deliver a comprehensive solution that couples our Social CRM services with their innovative social community and analytics capabilities.’

Mike Merriman, Director of Strategic Services, Mzinga says the partnership ‘offers a total solution for community from documenting a plan, [to] implementation and ongoing community management - the entire customer lifecycle.’

ISM is based in Bethesda, Maryland and Mzinga is headquartered in Waltham, Massachusetts with further offices in Mechanicsburg, Pennsylvania. They can be found online at www.ismguide.com and www.mzinga.com .

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