Re-Brand for Euro RSCG Skybridge

UK-based marketing services group Euro RSCG has re-branded its Skybridge company as EuroRSCG People, following the integration of research agency Heist and ad recruitment agency Riley.

Skybridge was previously focused on channel marketing and event management, but Marketing Director Tine Norling says the integration has created one agency 'uniquely equipped to develop vital connections between people and brands', with expertise spanning 'education and employment marketing, resourcing, internal communications, motivation, learning and development and live events.'

The last two years have not been all plain sailing for Skybridge, which reported a loss after tax of £711k in its 2010 accounts - the last published to date - citing restructuring costs; and has seen a number of senior departures including twelve-year veteran and recently appointed MD Nick Brian, and Euro RSCG Heist Director Jim Tudor.

Separately this week, the agency has announced it will work with a new partner, database application developer Sigmer Technologies, to enhance its offering in the area of motivation.

Web site: www.eurorscgpeople.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.