Daily Research News Online

SSI B2B inSSItes Sample - reliable business opinions

Most viewed items
in the last week...

  1.   * Millward Brown Buys InsightExpress  
  2.   All Global Integrated into Lightspeed  
  3.   Former Ipsos Leaders Saddle Up New Agency  
  4.   Hall & Partners Expands NYC Health Team  
  5.   Merkle Hires Expand Digital Analytics Practice  
  6.   Capgemini Opens Digital Innovation Lab in Melbourne  
Each ( * ) indicates > 1,000 views
Select a region below...
  • UK
  • USA
  • Asia
  • Australia
MrWeb UK
MrWeb USA
MrWeb Asia
MrWeb Australia

Influencer Platform PeerIndex Gets £3m

March 20 2012
London-based PeerIndex, which quantifies the impact of ‘social influencers’ across the web, has raised £3m in Series A funds, which it will use to expand both its commercial model and its ‘PeerPerks‘ consumer-facing influence marketing service.

Azeem AzharPeerIndex was founded in 2009 by former Guardian correspondent Azeem Azhar, ex-McKinsey consultant Ditlev Schwanenflügel, and Bill Emmott, the former Editor of The Economist, backed by a number of Internet investors.

Its platform is used to reach social media influencers by identifying those individuals who will spread positive messages about products or services. Once identified, the firm gives them ‘points scores’ based on their activity on Twitter, Facebook and LinkedIn, including their number of connections, interactions and other engagement metrics.

Funding was led by Antrak Capital, with support from existing investor Anthemis Group and angel investor Tom Glocer, former CEO of Thomson Reuters; Stephen Klein, previously CEO of Activebuddy; and Chairman of Restoration Partners Ken Olisa.

As well as developing its commercial model, the funds will also be used to expand PeerIndex’s influence ranking algorithm and its technology infrastructure.

CEO Azhar comments ‘To have attracted such a stellar cast of angel and VC investors is a recognition of the innovative approach that we’ve put in place at PeerIndex.’

Web site: www.peerindex.com .