New Mums Partnership for Cint

Online sampling and panel exchange firm Cint has announced a new partnership with UK online parenting community Netmums Ltd, giving its clients access to an 'unrivalled' number of individuals in the 'Mothers of Babies' category in the UK.

In its first few weeks the new panel has already signed up 4,000 mothers of babies and young children (up to age 11), bringing Cint's total to more than 50,000 women in the mums demographic. Cint already operates panels with parenting communities Annabel Karmel, Bounty and Emma's Diary.

The panel can be accessed through the firm's new global DIY market research product, Cint Access, launched last month, which allows clients to target respondents to suit required demographics.

UK MD Stephen Hughes comments: 'Cint is in the enviable position of having access to a highly coveted community of Mothers of Babies... Any marketers wanting to reach out and fully understand the needs of Mothers of Babies can do so simply, transparently and cost-effectively with the knowledge that they are communicating with a comprehensive pool of real people.'

Netmums co-founder Sally Russell says that based on the response so far, she believes the panel will see 'a significant take-up'. She adds: 'This audience is highly prized by marketers, and through this collaboration, we are able to reward our members for providing their extremely useful opinion, which in turn helps brands to develop products and services to suit their needs.'

Web sites: www.cint.com and www.netmums.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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