US-based online sampling and technology company uSamp has introduced a proprietary Hispanic panel with more than 100,000 members, adding to its existing global panel of around 7.5 million respondents.
According to Census Bureau figures, the Hispanic population of the US now exceeds 50 million - roughly 16% of all Americans - and will hold purchasing power of $1.8 trillion within five years.
In building the new panel, uSamp studied media consumption trends in the Hispanic market to determine where panelists are located and how best to reach them via both traditional and new media channels.
Vivian Acosta (pictured), uSamp's Senior Manager of Multicultural Insights, explains: 'We used national media, online, mobile, social media channels and partnerships to ensure the highest quality and large, representative sample. By building and managing our own proprietary rewards engine, uSamp ensures that our panelists have the best experience.'
Panel members have the option to fully customize their account, specifying language preference and e-mail invitation frequency, and can begin the registration process from their mobile devices.
Web site: www.usamp.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.