The MENA division of Ipsos Interactive Services (IIS) has launched its panel in the United Arab Emirates, continuing its roll-out throughout the region.
IIS MENA (Middle East and North Africa) has already created panels under the ‘Rewarding Panel’ brand in Saudi Arabia
. All business is conducted in Arabic and English and panels are planned in a further four MENA countries.
Regional Director Nader Kobeissi
(pictured) says the firm already has 55,000 ‘highly responsive panellists’ across the Middle East and has conducted a number of successful surveys. He adds: ‘The Arab spring in 2011 has given the online industry a much needed push in the region which reflects positively on the engagement, response rate and ‘thirst to share’ of our panellists’.
The MENA panels have their own home page at www.rewardingpanel.com