Google has launched a product combining DIY surveys with access to targeted respondents. Google Consumer Surveys will cost users a fixed fee per response from selected persons accessing premium content pages in Google’s publisher network.
Clients will create questionnaires themselves using the package and then pay from $0.10 to $0.50 per response, while site users in the target categories can choose to do a survey instead of paying for content or having to sign in. According to the search giant, clients of its latest product can target by gender, age group and geographic regions based on inferred demographics, or set custom criteria through screening questions, but all responses will remain anonymous and not be used for ad targeting.
Google says it will take care of sampling, weighting and analysis. Initially at least, respondents are restricted to the US. Launch partners include Pandora, the Christian Science Monitor and the New York Daily News on the publisher side, and Lucky Brand Jeans, Tumbk2, and King Arthur (baking products) as clients.
More details are at www.youtube.com/watch?v=90MIiBvXYcw&feature=player_embedded
and the product’s home page is at www.google.com/insights/consumersurveys/home