Former IPG Media Labs MD Joins Method

In the US, IPG Media Labs' former MD Reuben Steiger has joined user-centric design and innovation agency Method, as a Principal with a focus on designing business strategy, based in New York City.

Method helps clients create products, services and experiences through its user-centric design services. Last year, the agency partnered with Central Saint Martin's College of Art and Design in London, to set up an idea development service called the Method Design Lab. This facility recently linked with with Ipsos MORI to re-design the way the latter represents its client data in presentations and other communications.

Steiger previously worked at Interpublic's Manhattan-based research facility IPG Media Labs; before this he founded Millions of Us, one of the first agencies to use virtual worlds and games for business and marketing. Before this, Steiger was one of the early employees of virtual second life designer Linden Lab, and he served as Chief Development Officer at web consultancy OVEN Digital.

Web site: www.method.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.