US-based full service market research agency CMI has appointed shopper insights expert Donna Wydra as Senior Vice President of Consumer and Shopper Strategy, to expand its solutions for manufacturers, retailers and restaurants.

Founded in 1989, CMI offers a full range of qual and quant research plus analytical services and technologies for clients in consumer and B2B markets.

Wydra joins from Ipsos Marketing, where as SVP she helped develop the shopper insight practice in the US. Before this, she was SVP at Socratic Technologies, in charge of the consumer packaged goods practice, and earlier she worked for agencies TNS, Synovate, M/A/R/C, Nielsen and IRI, and client-side at McDonald’s and Leaf, Inc.

CMI’s SVP of Business Strategy Ellen Mowbray comments: ‘Donna is a seasoned research industry professional and an exciting addition to our team. She will enhance CMI’s ability to deliver valuable insights and guide activation strategies for clients.’

Web site: www.cmiresearch.com .

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