In the US, consumer goods and retail specialist dunnhumbyUSA has made six Vice President appointments: Gul Ahuja, Global Solutions; Tom Cox and Cara Pratt, Manufacturer Practice; Julian Farbstein and Rachael Hadaway, Client Solutions; and Allison Unkraut, Client Leadership.

Ahuja will be responsible for best practices and delivering solutions and products within Global Solutions Pricing and Promotion. Before joining dunnhumby he worked at Sears Holdings and specialised in pricing.

In the Manufacturing Practice, Tom Cox will be responsible for the CPG team’s usage of data for key business initiatives. Prior to dunnhumby Cox worked as Marketing Director for Reliant Energy and Brand Management for P&G. In the same Practice, Pratt will be responsible for developing CPG clients’ strategies and engagement plans. Additionally Pratt is responsible for developing talent and for client service.

Farbstein and Hadaway are both promoted within Client Solutions. Farbstein will be responsible for pricing and promotion insight, strategy, tools and processes in relation to The Kroger Co.’s ‘customer-first’ strategy; and Hadaway will be responsible for leveraging data to produce insights in consumer packaged goods and retail. Farbstein joined dunnhumby from the Target Corporation where he held various merchandising roles, and Hadaway joined from ConAgra Foods, Inc, where she spent five years in category management.

Like Farbstein, Unkraut works on corporate brands for the Kroger Company, delivering insight from customer data. Before joining dunnhumby seven years ago Unkraut worked for The Provident Bank, latterly as a Vice President and Assistant Market Director for the Cincinnati and Dayton area.

dunnhumbyUSA is a joint venture of The Kroger Company and dunnhumby in the UK. The company employs more than 1,500 people in 30 offices in Europe, Asia and the Americas and can be found online at www.dunnhumby.com .

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