In the US, Triton Digital has announced the launch of an updated advertising platform which will allow advertisers to forecast, target and analyse mobile video and audio campaigns in real time.
Traditionally associated with radio advertising, Triton works for an increasing number of television and online marketers.
New features include extended targeting and forecasting capabilities for pre-roll and in-stream ads, allowing filtering by any pre-specified segment such as device or location; and creative libraries, which manage creative content and eliminate the need for re-loading of creative material.
Dominick Milano, COO of Triton Digital Streaming said: ‘Mobile campaigns continue to be a priority for advertisers as their customers consume more and more content on-the-go. Publishers are excited to take advantage of this expanding revenue stream, and we’re making it easier for them to manage and measure their ads’ effectiveness in order to create agile campaigns that deliver the right messages to the right audiences.’
Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P. The company helps clients to market, measure and monetize their campaigns, and currently serves 38 of the top 50 broadcasters in the United States.
Web site: www.tritondigital.com