Panel exchange operator Cint has announced partnerships with Chinese panel Tudou, and News Corporation subsidiary STAR TV of India. The new panels will be available on Cint’s OpinionHUB and the alliances are in collaboration with Swedish online tracking specialist Nepa.
OpinionHUB allows customers to use their own panel, share that panel with others or use another subscriber’s panel for data collection purposes. The two new panels, in conjunction with Cint’s existing deals with Research Panel Asia (355,000 strong) and Japanese research technology firm Borders (now up to 605,000 panellists), bring the company’s accessible Asia Pac sample to over 1 million.
Satellite Television Asian Region (STAR) reaches nearly 400 million people every week - approximately one in three of the Indian population. The STAR panel consists of 80,000 members. The Tudou panel, meanwhile is hosted on one of the largest sites in China (ranked 14th, or 49th in the world, according to Alexa.com).
Richard Thornton, Global Sales and Operations Director of Cint comments: ‘The data collection industry has faced many challenges within the APAC region, not just in finding survey respondents, but also quality respondents to be more specific. Star TV and Tudou allow Cint to fulfil these unmet needs by joining the Cint OpinionHUB platform and give our global client base access to high quality, engaged consumers for research.’
Cint is headquartered in Stockholm, Sweden and has offices in major cities across Europe, North America and Asia-Pacific. Web site: www.cint.com