US-based data collection firm Schlesinger Associates has appointed Ipsos ASIís former Global President Anne Hedde as Managing Director of its online data collection arm, Schlesinger Interactive.
Schlesinger Associates has a network of fourteen focus group facilities in the US. It also owns Paris
-based fieldwork services agency ConsuMed Research and focus group facilities provider Passerelles; London firm The Research House
, which has operations in the West End and in Wimbledon Village; and recently acquired
Schmiedl Marktforschung GmbH, a fieldwork services agency and provider of focus group facilities in Germany.
Hedde joins with more than twenty yearsí global experience of client and general management. Prior to Ipsos ASI
, she spent seven years as CEO of Kantarís online panels firm Lightspeed Research, after two years as the firmís CFO. She began her career in financial services as a Certified Public Accountant, and held several positions in corporate finance and investment banking before joining Kantar.
In her new role, Hedde will lead the development of Schlesinger Interactive, including the expansion of its online data collection capabilities, development of interactive communities, and utilization of new and evolving technologies.
Commenting on the news, CEO Steve Schlesinger said: ĎThis appointment underscores our commitment to developing our capabilities and efficiencies to meet and exceed growing client needs and to add value to our services. Anne has a proven track record of success in driving and developing global online data collection and brings a unique depth of experience to the role.í
Web site: www.schlesingerassociates.com