UK-based eDigitalResearch has launched a service called the HUB Text Analysis solution, which sifts unstructured comments published online.

Developed by the firm’s in-house technical and insight teams, the new solution combines research expertise with proprietary technology which automatically codes responses in real-time to enable clients to analyse customer comments.

The solution is integrated into eDigital’s research and reporting HUB portal, and all data is available for immediate analysis.

Head of Research Derek Eccleston comments: ‘By combining our extensive knowledge of what customers are saying with our very simple, in-house technology, we’ve created an extremely effective solution that’s suitable for all budgets. For only a small investment our clients can benefit from an automated approach to analysing comments in real-time.’

Web site: www.edigitalresearch.com .

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