Web-based consumer researcher BuzzBack has partnered with Swedish eye tracking solutions firm MRC international, to offer new ways for marketers to evaluate their packaging and communications.

New York and London-based Buzzback develops tools to help clients analyse and understand non-verbal and emotional insights. MRC is the developer of EyeTrackShop - a large scale eye tracking solution for webcams - which it created in partnership with fellow Swedish eye tracking firm Tobii Technology. The solution enables users to carry out studies on several markets in different countries at the same time, and receive rapid information about how their advertising works globally.

Through the partnership, EyeTrackShop’s technology will be combined with BuzzBack’s portfolio of insights techniques, to provide CPG, pharma, financial services and technology brands with new ways to obtain feedback from consumers.

Carol Fitzgerald, CEO and founder of BuzzBack, says EyeTrackShop’s tools complement her firm’s ability to help gain an enhanced understanding of consumers’ views, feelings and needs.

Web sites: www.eyetrackshop.com and www.buzzback.com .

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