Ipsos has announced a number of senior qual appointments in Asia Pacific, including that of Gordon Milne as leader of its Ipsos UU qual business across the region.

Milne, who has lived and worked across Asia Pacific for some twenty years, will be based in Bangkok and will lead a team of more than 300 qual research practitioners spanning fourteen countries. Previously a partner in Firefly, he moved to become South East regional head of qual for Synovate, and since the merger has been working alongside the global qualitative leadership team to develop Ipsos UU’s new suite of services.

Ipsos UU Global CEO Jacquie Matthews says of Milne: ‘His creativity, intellectual generosity, strategic mindset, natural curiosity with a desire to push the limits, and all wrapped up in a quick wit; make him the embodiment of what Ipsos UU stands for. We look forward to watching him bring even more life to our fastest growing region.’

Also appointed to the regional qual team are Cynthia Mile, who brings expertise in global brand management; former Synovate India researcher Jaisy Desai who moves to Singapore and brings in-depth knowledge from Synovate’s Brand Life semiotic visual decoding system; and Rinku Patnaik, who leads an Ipsos UU Qual team of more than 50 as Executive Director, Ipsos in India.

Ipsos has more than 4,000 full-time professional staff located around Asia Pacific and is online at www.ipsos.com .

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