Turn and eXelate Combine for Large Scale Targeting

Customer insight software firm Turn has partnered with analytics specialist eXelate to integrate the latter's consumer purchasing data with the former's audience targeting platform.

In addition to helping marketers target large online audiences, the partners say the deal will allow them to centralize their data and media for high performance marketing.

eXelate premium data spans 350 million users globally and provides consumer insights across the purchase funnel, with more than 1000 targetable segments based on online purchase intent, household demographics and behavioral characteristics.

Maureen Little, VP of Business Development at Turn, comments: 'eXelate's vast data sets - analyzed and verified - achieve an unprecedented level of reach on our platform... Incorporating eXelate's data into our best-of-breed ecosystem will enable marketers to build custom and meaningful audience segments that perform well in their advertising campaigns.'

Turn, which also partnered last month with digital media group AT&T Adworks to develop a new audience management and targeting platform, is headquartered in Silicon Valley with clients in North America, South America, and Europe.

The companies are online at www.exelate.com and www.turn.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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