In the US, commercial information company Dun and Bradstreet (D&B) has announced enhancements to its sales, marketing and research database D&B360. The new functionality will both increase overall data content and assist with systematic maintenance.

D&B customers will now be able to merge company financial data, competitor information provided by D&B’s business solution subsidiary Hoover’s, and industry and other project-specific business information provided by First Research directly into in-house CRM applications. They will also be able to append data gathered from social media platforms. The new system will also simplify and speed up database management and cleaning processes.

D&B claims access to the demographics for 205 million companies, 100 million people and three million corporate family trees as well as social media content.

Mike Sabin, SVP of Sales and Marketing Solutions at D&B, said: ‘Today, you need to be an industry expert to truly understand and react to your customers' needs.’ Sabin says combining access to financial and company data with understanding of customers' industries, their competitors, their performance and behavior, helps firms get a complete picture of customers which in turn improves the sales process.

The updated product will have a three tier subscription model and all three tiers will be available with Microsoft Dynamics, SAP CRM, Oracle on Demand and Siebel CRM.

Web site: www.dnb.com .

• Simple printable version of this article
• Email this article to a friend