In the UK, GfK NOP has appointed Martin Grimwood as Divisional Director for its pensions and asset management client business. He joins following an eighteen-year career at ORC, via a short stint at TNS-RI.

Grimwood’s new role will involve building upon and enhancing GfK’s existing financial services products both syndicated and ad hoc. He will be based in the group’s London headquarters at Blackfriars Bridge.

Prior to joining the company Grimwood was Group Director, Financial Services at TNS-RI, but he spent the majority of his market research career with ORC where he rose through the ranks from Senior Research Executive to Global Director, Financial Services. His work in the latter has covered both retail and institutional sectors and he has been involved in a variety of B2B and B2C syndicated studies.

Nick Watkins, Managing Director of GfK’s Financial Services division, said: ‘I am delighted that Martin has chosen to join GfK. Martin will ensure that we offer our clients in the life, pensions and investments sector the best possible solutions and work with them to generate the foresight that they need at this fascinating but challenging time.’

Web site: www.gfknop.com .

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