US-based Radius Global Market Research has launched a new menu-based choice modeling technique, offering clients insights into those customers who select a group of products or services from a menu of options.

Formerly known as Data Development Worldwide, the company recently introduced a process called ‘Configure’, to help clients identify new product opportunities by tapping into consumers’ perceptions of how a market is structured.

MD Chip Lister (pictured) says the new modelling system offers marketers a ‘more realistic’ purchase simulation for gaining insights into menu pricing and product optimization. ‘We’ve made significant investments in both the technology and the senior-level expertise needed to set up and execute this terrifically complex modelling work,’ Lester stated. ‘Response from our clients has been phenomenal, and we’ve had to move up the official launch date in order to meet the demand.’

Web site: www.radius-global.com .

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