GfK has reported an 11.3% increase in sales to EUR 345.1m for the first three months of 2012, with organic growth of 4.9%. Adjusted operating income rose 10.2% to EUR 33.5m. The firm says its new ‘Own the Future’ corporate strategy has contributed to the healthy figures.Own the Future
, which was introduced last June, splits the group into two divisions: ‘Consumer Choices’ which focuses on delivering data on the choices and actions of consumers; and the attitude-based ‘Consumer Experiences‘.
The Consumer Experiences sector recorded a 13.6% year-on-year increase in sales to EUR 211.1m, and organic growth of 4.5%. Consumer Choices, which integrates the retail panel of the former Retail and Technology sector and the former Media sector’s TV, radio and print measurement business, saw sales rise 7.5% to EUR 132.4m, of which 5.3 percentage points were organic growth.
Across the regions, Latin America, Asia and the Pacific, as well as Central and Eastern Europe/META (Middle East, Turkey and Africa) reported the highest levels of organic growth. At 16.7%, Latin America achieved a double-digit growth rate, while the downward trend of previous quarters in the North America region was halted in some style, with sales in this region up by 28.8% in total to EUR 62.5m.
, CEO of GfK SE, comments: ‘We are confident that the targets we have set ourselves for 2012 will be achieved. GfK can look back on a successful first quarter, which proves to us that we have set the right course for the future with our Own the Future corporate strategy.’
Web site: www.gfk.com