In the US, design-driven research and strategy firm Bovitz has acquired Resolve Market Research, a specialist in assessing the impact of digital media on consumers and audiences.
Resolve’s experienced mobile computing research team joins the firm in a new Media and Emerging Technologies practice, of which Resolve co-founder Elaine B. Coleman will be MD. Coleman has worked in consumer research and product design for more than fifteen years, and before Resolve was VP of Strategy and Analysis at Interpret. She holds a PhD in Cognitive Science from the University of Toronto.
Among Resolve's recent credits is The iPad Effect
, a report on the impacts of iPad ownership on consumer attitudes. Bovitz says the addition of the team will help it help clients to more effectively segment their consumers, position their mobile apps and products, and co-ordinate their marketing activities.
Founder and President Greg Bovitz comments: ‘Mobile is changing everything and Resolve brings unique digital expertise precisely in the areas where we’ve seen such growing demand.’ Coleman says the deal offers the firms’ clients ‘full service capabilities that are second to none in providing the right answers to strategic business questions’ and adds: ‘I could not be more excited to be joining a firm where design thinking spurs innovation.’
Simultaneously, Bovitz has re-launched its brand with what Bovitz calls ‘a modern, clean look and feel that demonstrates that we are decidedly not in the business of ‘market research as usual’. A new corporate logo and corporate web site are also launched - the latter is at www.bovitzinc.com