MR outsourcing and analytics provider Cross-Tab has launched a solution to help researchers enhance the value of their tracking studies. Tracking Optimiser combines subject matter experts with new technology and the firm’s established quality processes.
The service employs dedicated tracking specialists to manage field issues, identify efficiencies and secure robust results; precision sample frames; social media and below-the-line activity to help validate findings; and real-time reporting access via a mobile/tablet application.
Company President Ashwin Mittal comments: ‘We have been managing tracking and wave studies for our clients for over a decade but to bring all that knowledge together in a simple and effective manner and creating the Tracking Optimiser, is fabulous. This integrated approach will help researchers in managing tracking studies with improved efficiency, accuracy and reliability. This I believe could be viewed as another small step towards transforming the way we do market research.’
Web site: www.cross-tab.com