Nielsen has revised its full year 2012 revenue guidance downwards, following what it describes as ‘changes to operating conditions’ in its Buy consumer purchase behavior division outside the US. The company is now expecting constant current revenue growth of 5% to 6% for the full year.

Nielsen noted that other areas of its full year 2012 guidance remain unchanged, including its expectation of earnings per share between $1.76 and $1.82 and adjusted EBITDA margin expansion between 30 and 50 basis points on a constant currency basis.

CEO David Calhoun (pictured) commented: ‘Changes in operating conditions for our Buy business outside the US dictate that we reconsider the upper end of our previous guidance range. We remain confident in our developing markets business, and expect continued growth in revenue and profitability for both Buy and Watch, even as we invest in future opportunities.’

Web site: www.nielsen.com .

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