Break Media Launches Manwatching Portal

US-based online publisher Break Media, which creates and distributes male-targeted content, has launched a tool to provide brand marketers with insights into men's' lives, trends and behaviors.

Break Media's content, which covers verticals such as gaming, comedy, technology, lifestyle and entertainment, reaches an audience of more than 200 million people through video and online editorial.

The firm's new 'Acumen' insight portal contains intelligence gathered from a variety of sources including its own research, third party studies, and trend pieces from Break Media's editorial staff.

Through the portal advertisers can track the general interests, consumption, usage habits and the overall 'pulse' of men, who the company says are consuming cross-platform media and controlling their own purchasing decisions more than ever before. Acumen will serve as an addition to Break Media's existing R&D panel of several thousand men, which the firm uses for primary trend analysis.

Andy Tu (pictured), SVP of Marketing for Break Media, explains: 'We work with brand partners every day who are developing creative content, and advertising targeting the male audience we have been engaging for years. Acumen will provide our partners with compelling insights and resources about our shared target demographic.'

Web site: www.breakmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.