Cambodian Office and Partner for TNS

TNS has opened its first office in Cambodia, through a partnership with local market and social research firm MSD, which has a network of locations across the country.

Chris Riquier, CEO of TNS Asia Pacific, explained that the office launch follows ten years of growing interest in the firm's offerings in Cambodia, previously serviced through its Vietnam operation. Through the partnership with Phnom Penh-based MSD, TNS will gain access to Khmer insights and national coverage.

The new office will be led by Ralf Matthaes, who has worked for TNS since 1996. Most recently, he served as MD for Vietnam and Malaysia, and he now becomes Regional Managing Director for Indochina.

Matthaes is supported by Cambodian Managing Director Eelco Dijkhuizen, who was previously Research Director at Synovate Vietnam, and before this worked as a Group Account Director at TNS in Vietnam.

Commenting on the launch, Matthaes said: 'More and more of our global clients are now moving into Cambodia and it is essential to have an on the ground presence to better service their increasing needs. Our clients will have full access to TNS's proprietary research solutions and will also benefit from our regional expertise, including consumer, public and social, and technology-based research.'

Web sites: www.tnsglobal.com and www.msd.com.kh .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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