Social media content analysis platform PeekYou has launched a tool called PeekAnalytics, which builds social media profiles of Tweeters, identifying their content from more than sixty social media sites and ‘every major blog’; then aggregates the resulting profiles before producing audience metrics.

New York City-based PeekYou uses patented technology to analyze content from social sites, news sources, home pages and blogs.

Its PeekAnalytics social audience measurement platform has been designed to help marketers identify and qualify social audiences, and target content accordingly. The platform is powered by patented search and identity technology that maps an individual's social media footprint by integrating their public content into a single social identity. These identities are then aggregated and analyzed to create the ‘PeekAnalytics Social Audience Report’, which offers demographic and psychographic insights into passive and active social audiences.

Reports examine the characteristics of people’s followers and friends, analyze keywords and hashtags, and track URLs that users share. They also measure the audiences pushing up a trending topic, as well as the audience sharing content from a specific site or viral YouTube clip.

Josh Mackey (pictured), General Manager of PeekAnalytics, says the product gives advertisers the confidence they need to invest in social media by providing ‘an unprecedented level of demographic and psychographic insights.’

While PeekAnalytics is current focused solely on Twitter, PeekYou plans to expand to other social platforms - such as Facebook and LinkedIn - later this year.

Web site: www.peekyou.biz .

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