Syncapse Buys Social Media Ad Tracker Clickable

US-based Syncapse has acquired social media, search management and intelligence platform Clickable. Terms of the deal were not disclosed.

Clickable enables marketers to measure and track the performance of their online campaigns across different search engines and ad networks.

As a result of the deal, Clickable's social media and search ad management functionality will be added to Syncapse's suite of solutions, which includes social media publishing, moderation, compliance, multi-channel data management, and measurement intelligence products.

Clickable's COO Dave Fall will join Syncapse as Chief Product Officer, while its former engineering leader Sandeep Sahi joins as SVP of Engineering and MD of India operations. David Kidder, Clickable's co-founder and CEO, will continue as a strategic advisor to Syncapse.

Through the acquisition, Syncapse will expand its presence in Asia with an R&D center in Gurgaon, India, and increase its sales and marketing operations at its new headquarters in New York. The company will also continue to operate from its offices in Toronto, London, and Portland.

Michael Scissons (pictured), CEO of Syncapse, comments: 'We are committed to delivering the best product in the market that syncs with our customers' legacy systems, including CRM, listening, media, and other databases. We were built to serve the marketing organization from day one, and will deploy the technology and knowledge from Clickable to serve our customers better than anyone in the business.'

Web sites; www.syncapse.com and www.clickable.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.