In the UK, media group Future Publishing has recruited former T-Mobile insights leader Simon Wainwright for the newly created role of Market Research Director, with responsibility for driving its consumer insight strategy.
Founded in 1985 with one magazine, Future Publishing now has operations in the UK, US and Australia, and creates more than 180 special-interest publications, web sites and events for the games, film, music, technology, cycling, automotive and craft sectors. The firm sells 2.9 million magazines each month and attracts more than 34 million monthly unique visitors to its web sites.
Wainwright joins with a remit to lead and direct the market research team and promote the use of findings both internally and externally. In his new role, he will continue to explore ways to monetize the firm’s digital brands, while working with the internal teams to identify research gaps and requirements.
He previously spent four years at T-Mobile - initially as Senior Brand Manager for Pay-Monthly Promotion Planning and Execution, then as Senior Insight Manager, and latterly as Head of Future Propositions for the Everything Everywhere brand. Prior to this, Wainwright served as Insight & Marketing Lead for the home entertainment category at Tesco. He worked earlier on the agency side as an AD for New Media at Research International, and began his research career with Opinion Research Corporation.
He now reports to Strategic Planning and Development Director Richard Spilsbury, who comments: ‘We are delighted to bring someone of Simon's calibre and experience in to lead the market research team, with a renewed focus on driving audience insight for our brands and our commercial partners. Simon knows our products, our markets, and our audiences and will drive our insight agenda to the next level.’
Web site: www.futureplc.com