In the UK, Kantar Media Audiences CEO Richard Marks is leaving the firm in August to set up his own consultancy business. He will be replaced by Richard Asquith, who currently leads the firm’s TGI and Custom division.
Prior to Kantar parent WPP’s acquisition
of TNS in 2008, Marks served
as Global Sector Head of TNS Media Research, leading the team that was awarded
the UK BARB television measurement contract. Before this, he was TNS Media’s UK MD.
In a statement, Jean-Michel Portier
, CEO of Kantar Media, wished Marks every success in his new venture and said the company was looking forward to co-operating with him on a variety of projects in the future.
Asquith’s 25-year MR career to date includes nearly sixteen years at RSGB, after which he moved to BMRB as MD, and then took up his current role in 2009. During his time with Kantar Media, Asquith has been responsible for developing the firm’s network of TGI studies, now present in 68 countries.
Portier added: ‘Richard has a great track record leading several of Kantar Media’s most successful services. He has the perfect blend of skills and personality for the role and I am confident that he will build on the excellent momentum that has been established in our Audiences business.’
Web site: www.kantarmedia.com