In the US, digital measurement agency comScore and search engine platform The Search Monitor have combined their data into a new offering called Lighthouse, giving search marketers competitive insights and trends across hundreds of industries.

The new solution is designed to offer real-time information about individual advertisers’ market share, ad spend, keyword performance and rank, as well as performance metrics and special offers embedded in the ad copy.

Historical keyword data is pre-populated and categorized by industry vertical using comScore’s category library, which enables users to understand what competitors are spending in their PPC (pay-per-click) campaigns, as well as their market share, clickthroughs and most relevant keywords. It will also provide insights into how rank impacts traffic and recommendations.

Lori Weiman, CEO of The Search Monitor, comments: ‘We are really excited to join our real-time data with the impression and click-thru data available through comScore's Search Planner service. The combination of data and metrics will yield a highly accurate view of an advertiser's performance on the search channel.’

Web sites: www.comscore.com and www.thesearchmonitor.com .

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