Crispin Porter Head Analyst Sets Up trinalytics

Trina Arnett, formerly Chief Analyst at interactive agency Crispin Porter+ Bogusky (CP+B), has set up her own research and data analytics consulting firm, trinalytics, based in Denver, Colorado.

The new business provides market research, analytics, brand and campaign measurement, and social media analysis both to end clients and to other research vendors that need custom design and analysis services for their own clients. In addition, it will offer marketing mix modeling services.

Arnett (pictured), who describes herself as 'passionate' about explaining client stories through data visualization, previously led the analytics teams at ad agencies CP+B and Mullen. In addition, she served as Director of Marketing Sciences at brand comms firm Partners+simons, Director of Advertising Effectiveness at Fidelity Investments and VP of Research and VP of Marketing at The Faneuil Group/Faneuil Research. She also was a Senior Research Analyst at Leo Burnett.

Web site: www.trina-lytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.