US-based Blackbaud, Inc., which provides services for not-for-profit organisations, has launched ‘Social Score’, a service giving its clients insight into their supporters’ social media activities and influence.

The service, available through Blackbaud’s Target Analytics subsidiary, helps to analyse and categorise donors, volunteers, peer fundraisers and other constituents according to their level of influence and reach through activity on sites such as Facebook, LinkedIn and Twitter. Blackbaud says the service will help nfps increase awareness by cultivating high-value relationships with influencers, positively guide reputation, and potentially raise more money and increase supporter numbers.

‘Social data delivers groundbreaking insight and actionable information to the entire organization like never before’, says Blackbaud’s Director Of Product Marketing Mark Davis. ‘We are proud to empower nonprofits with key data they can use right away to raise more money and to cultivate deeper and more passionate support for their campaigns and events.’

Blackbaud is headquartered in Charleston, South Carolina and has employees throughout the US, and in Australia, Canada, Hong Kong, Mexico, the Netherlands, and the UK. A home page for the new service is at www.blackbaud.com/social-influencer .

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