Targeted mobile ad specialist Jumptap has completed a $27.5m financing round from a group of investors including WPP. The funds will be invested in further product and technology development, and be used to prepare for a public offering.

Jumptap helps clients to understand and target mobile audiences using a combination of proprietary technology and partnerships with third-party data providers. In support of this, the firm also conducts industry research, including the ‘Understanding Mobile Audience’ series and mobile MobileSTAT report.

The past year has seen more than twenty new partnerships with third-party data providers, including Polk, Acxiom, Datalogix, TARGUSinfo, Catalyst, and i360. Additionally, the Company has partnered with hyper-local specialist PlaceIQ, and social ad service 140 Proof.

Along with WPP, existing investors General Catalyst Partners, Redpoint Ventures, Summerhill Ventures, and Valhalla Partners all participated in the latest funding round, as did two new firms - Keating Capital and a large, institutional investor.

CEO George Bell (pictured) comments: ‘The mobile advertising industry continues to grow at more than 50% annually, and Jumptap is growing in excess of that. We’re focused on expanding our leadership in this surging market, developing our patented technologies in data and targeting, and preparing the company to go public.’

Web site: www.jumptap.com .

• Simple printable version of this article
• Email this article to a friend