Pinterest analytics platform Pinpuff has been acquired by US start-up incubator Science for an undisclosed sum.
Pinpuff, which was launched only in February, measures and tracks the influence of users of the photo sharing web site Pinterest, via a proprietary ‘Pinfluence’ scoring system. This measures a user’s popularity, influence and reach on Pinterest, while also determining the monetary value of their ‘pins’ and the traffic they generate.
Science CEO Mike Jones said in a statement that his firm would be re-locating Pinpuff founder and CEO Gaurav Sharma (pictured) from India to its Los Angeles headquarters.
Jones believes that Pinterest influencers are ‘critical’ to almost any launch in the consumer product space, and says Pinpuff will provide intelligence and distribution strategy to future Science launches. He adds: ‘Now that Pinterest is nearly as ubiquitous as Facebook and Twitter, and other platforms like The Fancy and Svpply are rising through the ranks, we can tap into the technology that Pinpuff has built to create a true gauge of reach - one that goes beyond clicks, page views, and static traffic numbers, one that measures the power of influence’.
Web sites: www.pinpuff.com