Search engine rivals Yahoo! and Google are each the subject of new legal claims alleging violation of California's Invasion of Privacy Act, for their practice of scanning emails for ad targeting purposes.
In addition, according to a report on ABC News, three California residents are suing both Yahoo! and Google in Marin County state court. Stuart Diamond, David Sutton and Roland Williams say the Web giants are violating a state wiretap law prohibiting companies from intercepting communications without the consent of all parties.
Other lawsuits against Google’s long-established scanning of the communications of gmail customers, including one potential class action, are ongoing. Google says the system is based on ‘fully automated systems’ whose functions also include the filtering of spam and the detection of viruses and malware.