Boris von Heesen, founder of Speedfacts Online Research, has launched a new venture called Anywab, which focuses on the practise of using an electronic device to interact with the content of a TV programme they are watching – known as the ‘Second Screen’.
von Heesen (pictured) set up online German-based sample provider Speedfacts in 2000 and sold the company to Toluna five years later for around £2m. Following the acquisition, he remained with the company as MD for Germany until 2008, after which he became MD Enterprise Feedback Solutions at Global Park, and then set up his own consultancy, Feedback Matters, in 2010.
He claims that around 50% of the Internet population between 14 and 49 years are already using the ‘Second Screen’, and he expects that this practise will have a significant impact on future TV and Internet usage, while also influencing ad formats.
Feedback consultancy Anywab also offers a bi-annual syndicated study via its Idea Lab, through which up to 20 companies can field questions to online focus groups of ‘Second Screen’ and potential users.
Web site: www.anywab.com